By 2025, over 90% workforce will be using IM for work
With over 2 billion monthly active users globally, WhatsApp is the most widely used largest IM platform globally. It is primarily used in Europe, Latin America, and India. WhatsApp Business API allows businesses to send messages, manage conversations, and automate interactions with customers. Integrate to your existing CRM to create a seamless customer experience.
Facebook Messenger
Facebook Messenger is widely used in North America, Europe, and Australia. It has over 1.3 billion monthly active users. It is integrated into the Facebook platform, allowing users to send messages and make voice and video calls directly from their Facebook account. The platform continues to grow, with more users joining and utilizing the app's features, including group chats, payments, and games.
As a multifunctional platform, WeChat combines instant messaging, mobile payments, and social media features, WeChat has over 1.2 billion monthly active users, primarily in China. It is also frequently used in other Asian countries such as Malaysia, Indonesia, and Thailand. Beyond IM, WeChat has an enterprise version, WeCom, and other features like Mini Program and Video Platform.
LINE
With over 200 million monthly active users, Line is popular in Japan and other Asian countries, such as Thailand and Taiwan. The platform offers free text and voice messaging, as well as a range of other features, including stickers, games, and mobile payments. It has become a central part of daily life for many people in the markets where it is popular and continues to expand its user base and offerings.
Instagram Direct Messaging
Instagram DM is widely used by Instagram's user base of over 1 billion monthly active users to send direct messages, share photos and videos, and conduct private conversations with friends, family, and businesses. It has become a popular tool for businesses to connect with their customers and followers.
Telegram
Telegram is popular among privacy-conscious users and those looking for a fast and secure instant messaging platform. It is widely used in countries such as Russia, Iran, and Indonesia, but it has a global user base. Telegram is also used by businesses and organizations for internal communication, as well as by communities for group chats and information sharing.
Twitter is widely used by businesses in various industries, such as technology, media, and customer service, to connect with their customers and promote their brand. It's public platform allows businesses to share news, promotions, and updates with their audience and engage in public conversations with customers. The Direct Message (DM) feature enables private, one-on-one conversations between users, making it a useful tool for businesses to respond to customer inquiries, provide support, and build relationships with their followers.
Discord
Discord is primarily used by the gaming, crypto, blockchain and metaverse communities, where it serves as a communication platform for voice, text, and video chat while gaming. Increasingly, Discord has also been adopted by businesses, schools, and communities due to its versatility and ability to support large groups. Discord is widely used in North America and Europe, but has a growing user base globally.
Others
Other IM tools include Viper, Slack, in-app and web chats also offer personal and professional communication, some with additional features, such as voice and video calls, file sharing, and group chats. These tools have become popular in recent years due to their convenience, speed, and ease of use.